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How Custom Content Drives Results in Account-Based Marketing
In the first of this three-part blog post series derived from the conversations at our annual “Marketing Madness” event in March, we’ll discuss the rising popularity of account-based marketing (ABM)...
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Why B2B Businesses Need a Brand Personality to Drive Meaningful Customer...
In the final post of our three-part “Marketing Madness” series, we’ll examine the importance of B2B marketers developing a personality for their brands to better appeal to customers. As the content...
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Martech 2018: We Have Nearly 7,000 Solutions and More Challenges Than Ever
In April, Sarah Hale, my fellow martech account director, and I attended the annual Martech Conference in San Jose. While the warm weather was a welcome break from Chicago’s long winter, the...
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Code Conference – Some Thoughts on Big Tech Companies and the Government
Walker Sands had the opportunity this year to join a relatively small group of tech leaders at Recode’s flagship event, Code Conference. Over the course of two days, Recode’s Kara Swisher and Peter...
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Retail and Logistics Experts Discuss the Future of Commerce at Walker Sands...
On Wednesday we hosted a panel of experts to discuss key findings from our 2018 Future of Retail report at Walker Sands’ HQ in Chicago. The panel, titled The Future of Retail Is Beyond Retail, featured...
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Joe Pulizzi Kills Marketing, Wins Over Room
This week we hosted our fourth annual marketing book club event, Just a Book, and we were excited to have Joe Pulizzi as our featured author. Over the past month we shared around 100 copies of his...
View ArticleKey Takeaways from InsureTech Connect 2018
Since 2016, thousands of entrepreneurs, investors and solution providers in insurance – many of which are Walker Sands clients – gather in Las Vegas for InsureTech Connect (ITC). There attendees...
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How to Make the Most of Your B2B Content: Key Takeaways from Marketing Madness
In the first of this three-part blog series derived from conversations at our annual Marketing Madness event held in March, we’ll discuss key takeaways from the event, including using a gated vs....
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Experts Discuss Unifying Sales and Marketing at Walker Sands Event
Both sales and marketing teams want the same thing: to generate revenue for their company. But lack of communication and misalignment on processes can lead to siloed teams that fail to maximize ROI....
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Fifth Annual Just a Book Welcomes Jonah Berger, Best-Selling Author of...
2019 marks our fifth year hosting our annual Just a Book event, where Chicago marketers gather together to read and learn from a prominent industry book, followed by a Q&A and meet and greet with...
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Celebrating a Banner Year at Our Chicago Open House
2019 has been a big year for Walker Sands. We surpassed 135 employees across our offices, were included on the Inc. 5000 list of fastest-growing companies for the seventh consecutive year and, to top...
View ArticleJonah Berger’s “Contagious” Catches on at Just a Book
This week we were very excited to welcome Jonah Berger as our featured author at our fifth annual book club for marketers, Just a Book. Over the past month, we invited Chicago marketers to join us in...
View ArticleSixth Annual Just a Book Welcomes Back Jonah Berger, Author of “The Catalyst”
2021 marks our sixth year hosting our annual Just a Book event, our marketing book club designed to spark thought-provoking discussions on how to move business forward. This year, we’re excited to...
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Jonah Berger Catalyzes Conversation at Just a Book
This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. With this year’s virtual event, we were able to invite marketers...
View ArticleJust a Book, Part 1: B2B Marketing Needs "Hacking Marketing"
Watch this video to hear Scott Brinker introduce “Hacking Marketing”! Here you’ll learn how to go from ho-hum marketer to marketing scientist by honing agility, innovation, scalability and inspiring...
View ArticleJust a Book, Part 2: Honing Agility
Hopefully after last week’s recap, hacking has taken on a new meaning for you. Likewise, agile, once defined as athletic flexibility, will take on a new meaning as well. For all intents and purposes,...
View ArticleJust a Book, Part 3: Continuous Innovation
Last week’s post covered the importance of agility. This week we will be diving into how maintaining agility fosters the perfect environment for continuous innovation. Innovation is a term used widely...
View ArticleJust a Book, Part 4: Scalability & Talent
Watch this video to learn how Scott Brinker hacks marketing by balancing innovation with scalability and empowers his team! Last week we talked about embracing innovation through continuous testing...
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Walker Sands Hosts Scott Brinker for Second Annual ‘Just a Book’
Where to hackers and marketers intersect? At Just a Book. For all of August we read and shared the salient takeaways from “Hacking Marketing” by Scott Brinker. On August 23rd, Walker Sands welcomed...
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4 Buzzwords from Money 20/20
Money 20/20 in Las Vegas was quite the lavish affair this year, as far as trade shows are concerned. Celebrating its fifth anniversary, there were more than 10,000 attendees from 75 countries at the...
View ArticleJust a Book, Part 1 –“Everybody Writes”
Welcome to the 2017 Just a Book blog series! Over the next month, we’ll take a closer look at Ann Handley’s bestseller, “Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content.”...
View ArticleJust a Book, Part 2 –“Everybody Writes”
Welcome back to Part 2 of the 2017 Just a Book blog series! Understanding grammar and word usage can be tricky for all writers, but it can be even more difficult for marketers, who often have a lot on...
View ArticleJust a Book, Part 3 –“Everybody Writes”
Welcome back to Part 3 of the 2017 Just a Book blog series! As we head into week three, it’s time to take the philosophies and skills we’ve learned so far and put them to action – getting content...
View ArticleJust a Book, Part 4 –“Everybody Writes”
If you’ve been reading along, congrats to reaching the fourth and final installment in our Just a Book 2017 blog series featuring Ann Handley’s, “Everybody Writes.” Now that we’ve covered everything...
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What I Learned from my Blockchain and Bitcoin Crash-Course
The digital technology incubator 1871 and the Chicago Reader recently hosted a presentation and interactive panel, called The Basics of Blockchain and Bitcoin. This event gave beginners to the topic a...
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Just a Book — Killing (Everything We Know About) Marketing
“Thoughtful strategy has given way to execution. Deep insight has given way to failing fast. Innovation has given way to acceptable inefficiency.” Sound familiar? If so, you’re likely an overly busy...
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Just a Book — Why It’s Worthwhile to Invest in Your Audience
As marketers, we understand how challenging it can be to measure the value of marketing. What we tend to focus on is the immediate ROI — analyzing transactional clicks, visits, paths, time on site or...
View ArticleSuccess at CES: How to Build Buzz and Stand Out From the Crowd
There aren’t many tradeshows we start planning our PR campaigns around more than six months in advance. CES is one of them, and it’s about as far from an ordinary tradeshow as you can get. With...
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Mike Santoro Shares Tips for Accelerating Business Adaptation at ACCELERATE...
On Thursday, January 31, our President, Mike Santoro, braved record breaking -36 degree temps to deliver the keynote speech at bpm’online’s ACCELERATE Chicago event. Despite the weather, a packed room...
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3 Questions to Ask When Creating Killer Content
In part two of this three-part blog series derived from conversations at our annual Marketing Madness event held in March, we’ll discuss the three key questions your content should answer. (Read part...
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3 Steps to Maximize ROI from B2B Content
In the last post of our three-part blog series derived from conversations at our annual Marketing Madness event held in March, we’ll discuss how to maximize the results from your B2B content. (Read...
View ArticleWhat’s Keeping Tech Leaders up at Night: Takeaways From the WSJ Future of...
The Walker Sands public relations team is an eclectic group of techsperts, former journalists, media mavens and creatives. One value that brings us together is curiosity, whether we’re scoping out a...
View Article4 Tips for Creating Viral Content
As a marketer, you know the power of generating good content. According to HubSpot, content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies...
View Article3 Healthcare Technology Trends to Watch at HIMSS20
We are just one week away from the start of HIMSS20, the annual gathering of over 45,000 healthcare technology educators, innovators and collaborators. This year’s theme is “Be the Change,” with an...
View ArticleAdapting Messaging and Channels for Effective B2B Marketing: Online Event Recap
Sometime between March 1st and March 97th, marketers lost their playbooks. With rising concerns of a global pandemic and in-person business interactions coming to a screeching halt, people and...
View ArticleThe Path Forward: Top Takeaways From PRSA Georgia’s 2021 Annual Conference
This last year completely disrupted businesses across industries, forcing many of them to completely rethink the way they work. As PR professionals, it was our job to help our clients navigate these...
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